Behavioral Grooves Podcast

The GodFather of Influence, Robert Cialdini joins us again on Behavioral Grooves to share his motivation for expanding his bestselling book Influence: The Psychology of Persuasion (https://amzn.to/3tyCpZ6) which now includes a completely new Seventh Principle of Influence: Unity. This additional principle can help explain our political loyalties, vaccine hesitancy and why media headlines can be so inflammatory. Another motivation for the revised edition to the book is to include more application to the Principles of Influence. So our conversation highlights some of Bob’s advice for start-up businesses and how they can harness the principle of Social Proof. And as general advice, Bob recounts how he recently advised a teenager to be generous to others - this in turn stimulates the Rule of Reciprocity, nurturing a relationship which is mutually beneficial. No episode of Behavioral Grooves would be complete without discussing music, even with guests we’ve interviewed before! But the theme of unity has a special