Behavioral Grooves Podcast

Kurt and Tim kick off the new year with communications expert Ben Guttmann in an episode on simplifying messages. Ben's seemingly simple lessons pack a punch, offering a treasure trove of insights into mastering clear and concise communication for both personal and professional success. Join Kurt and Tim as they navigate through Ben's five key principles, uncovering the secrets to crafting communications that truly hit the mark. From prioritizing benefits to maintaining focus, ensuring salience, embracing empathy, and adopting minimalism, the trio explores how these principles can transform your messaging strategy. Discover how large organizations often lose sight of what customers are looking for and gain valuable insights into Ben’s exploration of effective vs. ineffective slogans and taglines for businesses. Unpack the importance of employing the 10-100 most common words and learn how testing messages with an "enlightened idiot" can be a game-changer. Whether you're a cog in a corporate machine or an indiv