Behavioral Grooves Podcast

Do women in the workplace have to choose between being likable and assertive? This week, Alison Fragale, author of The Likable Badass joins Kurt and Tim to look at the challenges women face in the workplace and how they can overcome. With her powerful concept of the “likable badass”, Alison teaches listeners the art of blending warmth with assertiveness to achieve success without sacrificing authenticity.  Alison unpacks and explores the historical disadvantages women have faced due to gender and stereotypical characteristics that often hinder success. She highlights how women can overcome these traditional obstacles by balancing confidence and kindness, offering practical strategies like positive self-talk, and building an “army of promoters” to elevate their status. Throughout their discussion, Alison emphasizes how small, incremental improvements and effective communication can help women build a strong reputation. In their grooving session, Kurt and Tim dive deeper into the concept of the likable badass,