Giving Thought

In this episode we chat to Rob Cope, Director of Remember A Charity, about charitable legacy gifts and legacy fundraising: what they are, what role they play in the overall charity landscape and how they have changed during the COVID pandemic. Including How big a part of the landscape for charitable giving in the UK are legacies? How has this changed over time? If legacies have been a growth area in recent years (as many figures suggest), why is this? Is there greater awareness, more fundraising, or are people simply more likely to leave wills? What particular role do legacies play in the overall funding mix for charities? (i.e. what is their unique value?) Why do people leave legacies? How to fundraisers tap into some of the complex psychological drivers? How do legacy gifts relate to other forms of giving at an individual level? (i.e. do most legacy gifts come from people who already give in other ways, or do they come instead of other gifts?) Does discomfort when it comes to talking about death present an