Giving Thought

In this episode we look at the relationship between sport, philanthropy and civil society through history and up to the present day. Including:   Sportspeople as donors Big name examples of sportspeople who give generously: David Beckham, Roger Federer, Cristiano Ronaldo, Serena Williams, Andre Agassi What drives this high-profile giving? Altruism, or brand-management/PR? Lance Armstrong and the potential risks of making philanthropy over-reliant on the individual Does the fact that many sportspeople’s careers end relatively early leave them searching for purpose, and can philanthropy fill that gap? Can philanthropy be partly motivate by a desire to create positive narrative about wealth accrued through sport? Is sport one area where people from poor backgrounds can become rich, and what does this mean for their approach to philanthropy?   Sportspeople as campaigners Are some sportspeople perceived as campaigners simply by virtue of who they are? When have sportspeople campaigned for change within their sp