Giving Thought

In this episode we talk to Sharna Goldseker and Michael Moody about their book Generation Impact: How Next Gen Donors are Revolutionizing Giving, which is now available in an updated and expanded 2nd edition. Including:   In what ways are Next Gen donors genuinely different from previous generations? Do Next Gen donors give to significantly different causes than their parents’ generation, or simply give to the same causes but in different ways? Are Next Gen donors more likely to adopt non-traditional vehicles for their giving? If so, what does this tell us about the limitations of current non-profit models? Do Next Gen donors tend to seek advice on their giving (either at the outset, or on an ongoing basis)? If so, who do they turn to? Whilst almost all Next Gen donors agree that they “want to see the impact of their giving”, what they mean by “impact” varies considerably- some looking for rigorous metrics and outcome measure, others for human interaction or compelling stories. How can nonprofits cater effec