Stand Out

Joining us in conversation today is Ron Friedman, social psychologist, former academic, speaker, and author. He is here to share wisdom from his latest book, Decoding Greatness, where he draws on his research into pattern recognition, skills acquisition, and creative genius, to discuss insights about high-performing athletes, musicians, chefs, and business leaders. Tune in to hear Ron's thoughts on the purpose of collecting, his opinion on productivity programs, and how he feels about marketing his writing. Ron talks about the fallacy that commercial success reflects the quality of your work and why we believe it, as well as why the pandemic has hampered our collective creative growth. We touch on the debate around whether we should all return to the office or not, and Ron reveals some of the secrets behind his writing process. He also tells us why Don Draper’s “derivative with a twist” is the sweet spot of creativity, and shares who he considers to be his greatest influences. Find out what he hopes the book