Jumblethink

Your Business Needs Video | Jason Hsiao

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Synopsis

The online world of social media is reinventing how we market and advertise our business. On all the platforms video is king. But how do you create your videos if you don't have a massive budget, time to get videos created, or the expertise to creator your own? This was the question that Jason Hsiao and Animoto set out to answer.  Jason, his other co-founders, and their team has spent years building an online application to make the video creation process easy for the average small business owner but powerful enough for big corporations to use too. He also gives us insights into what it truly looks like to create an innovative start-up.In today's episode Jason shares on:Why your business needs videoCreating a Start-up cultureBeing best at one thingBelieving in your ideasThe builder paradigmAnimotoEmpowering others to createHow to get started as a start-upEntrepreneurship as a teamCreating great contentJason's Recommended BooksDelivering Happiness by Tony HsiehRadical Candor by Kim ScottThe Advantage by Patric