Jumblethink

How to Use Micro-Experiments to Innovate in Your Business with Michael Woodward

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Synopsis

Many of us run our businesses but are so focused on what we are doing today that we forget to plan for the future. We respond to the emergency of today without ever thinking about how we can grow and innovate our products, services, and message to better impact our customers. In today's episode we are going deep into how we can use micro-experiments to innovate in our businesses. Micro-Experiments are a powerful tool because they remove many of the obstacles we face when wanting to step into the dreams and ideas we have for our business.In the first segment we chat about innovation versus inventing. While the two go hand in hand, they are massively different. Knowing when you should innovate or invent in your space is critical for setting up your business to flourish against your competition. Then we discuss the places in your business that you can use innovation strategies to rapidly grow. Finally we close out the segment by talking about the difference between micro and macro innovation and how we often foc