Jumblethink

It's said that 'content is king' but if your content doesn't reach the right people it is worthless. One of the struggles that many entrepreneurs face is building a brand that is broad and unfocused. The breakthrough for many individuals and companies come from finding a niche and creating content for that audience. David Tao did just that by starting a media company to teach and report on the world of fitness and strength. BarBend has become the news, analysis, entertainment, and opinion platform for what’s relevant in strength-based competition and training. By finding their niche, BarBend has built a loyal and passionate community. In today's episode, David shares the BarBend Story, the power of content creation, finding your audience, covering sports while they are stopped due to Covid-19, turning passion into a business, and how the right partners can help fast track your business.David Tao Founder and CEO of BarBend. He is a Forbes 30 under 30 recipient and has nearly a decade of experience buildi