Digital Politics With Karen Jagoda

Ryan Davis, the Co-Founder and COO of PeopleFirst, shares insights and analysis about the activities of influencers and content creators in the campaign leading up to the 2024 election. While celebrity influencers have large followings, the voices of local people sharing authentic content about all kinds of interests broke through the noise to reach key segments of voters. We talk about: The value of non-political content creators The trap of preaching to the choir of those who are already interested in the campaign Micro-influencers and the sweet spot for followers Gen Z engagement and building relationships Need for diverse voices to reach those looking for political information Political vs. Non-Political https://people1st.substack.com/p/meeting-in-the-middle-political-vs RFK/Trump used creators to break through https://disinfoagainstdemocrats.substack.com/p/how-trump-used-rfk-jr-to-harness Recent Webinar on YouTube https://www.youtube.com/watch?v=Se2RsJ0Izio&t=1s Sign up for Webinar Invites https