Here's The Thing With Alec Baldwin

After watching an early copy of the forthcoming documentary Bathtubs Over Broadway, Alec became fascinated by the film's quietly hilarious hero, Steve Young. As part of his job as a writer for the David Letterman Show, Steve had to scour secondhand stores for kooky music Dave would play on-air. That's how he first came across recordings of industrial musicals, a genre of theater largely unknown to anyone who didn't attend a sales conference in the 60s or 70s. An "industrial" was a fully staged production commissioned by a large company and performed solely for its salesmen, executives, or distributors. Some starred top-flight Broadway talent and were written by legendary teams like Chicago's Kander and Ebb (Go Fly a Kite for GE, 1966) or Fiddler on the Roof's Jerry Bock and Sheldon Harnick (Ford-i-fy Your Future, 1959). But many performers and composers made their living primarily doing industrials. Steve Young has dedicated his post-Letterman life to preserving what recordings remain, and to shining light an