Million Dollar Landscaper

Why Gross Profit Isn’t Enough: Fix Your Pricing to Keep More Money in the Bank- MDL episode 328

Informações:

Synopsis

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan dives into one of the most common yet misunderstood challenges landscapers face: why hard work and solid Gross Profit margins aren’t translating into a healthy bank account.   Scott shares a recent conversation with a client whose Gross Profit margin sat at a respectable 47%, but with a Net Profit of just 2%, they were on the brink of financial trouble. Through this real-world example, Scott unpacks the dangerous myth that focusing only on Gross Profit is enough to run a profitable business and explains why ignoring Net Profit and overhead costs can leave you scrambling year after year.   This episode goes beyond just identifying the problem—it’s about offering solutions. Scott introduces the Landscaping Pricing Calculator, a tool designed to help landscapers factor in all their costs and price their work for profitability. With built-in group coaching, this resource ensures you’re not just guessing at your numbers but truly understa