Mind Pump: Raw Fitness Truth

In this episode, Sal, Adam & Justin speak about how to grab people's attention and build a social media following with author Brendan Kane. Why you have to have a hook to get someone to stop. (3:47) Content is king. (7:44) The formula behind the hook. (9:50)  The misconception if you have one million followers you have millions of dollars. (24:40) How to understand the difference between what people want and what people need.  (27:53) New Media versus Old Media. How to win attention. (31:25) When you are looking to scale, go where the traffic is, don’t create it from scratch. (34:00) The power of brand advocates. (37:16) The strengths and weaknesses of each social platform. (38:50)  Dissecting the Mind Pump advertising strategy. (44:40) The BIG tradeoff between motivation and action taking place. (48:50)  The potential of podcasts. (54:33)  Understanding that people perceive the world in different ways. (1:03:12) Why he believes Facebook will never die. (1:06:15) The most common mistakes content creators