Mind Pump: Raw Fitness Truth

1557: How Food Is Engineered to Make You Addicted & Fat With Michael Moss

Informações:

Synopsis

In this episode Sal, Adam & Justin speak with bestselling author, Michael Moss about how the processed food industry engineers food to make it addictive. What led him down the path of the addictive properties of food? (2:23) Why it’s not so much that we are addicted to food, but how these companies have changed the definition of food in a way that our biology and genetics haven’t had a chance to catch up. (4:46) The science behind how heavily processed foods hijack our brain. (7:16) The allure of the ‘mouth feel’. (10:24) The hidden dangers of empty calories. (11:50) The money that goes into research development to attract us to these foods. (13:49) The fascinating language these processed food companies use to market their products. (15:39) How what you eat at a young age shapes your food palate. (19:15) How the ‘wanting’ drives our actions. (22:08) Why addiction is something that happens on a spectrum. (26:13) The emerging growth of the obesity epidemic outside the US. (31:20) Do these executives have