Mind Pump: Raw Fitness Truth

In this episode Sal, Adam & Justin speak with Aly Orady, the CEO & founder of Tonal. How is Tonal worth as much as a technology company?! (1:50) A look behind the metrics of the average Tonal customer. (4:36) What is Tonal and why do people use it? (7:22) Why Sal is skeptical of the consistency model. (10:48) How they use the data to personalize the workout. (13:21) What are they doing to customize the Tonal experience for the individual? (16:16) Where does he see the business most vulnerable? (19:37) How do they recruit their coaches and educators? (27:39) At what point do they get scared about people falling off? (29:47) Have they run into any supply chain/demand issues? (33:49) How they are investing into scaling their business. (39:30) Does he see this turning into a performance piece of equipment for athletes? (42:11) Why he believes the resistance is more than adequate. (44:29) How does he deal with the safety aspect? (46:14) The moment he knew he had something here. (48:52) When was the initia