Mind Pump: Raw Fitness Truth

1592: The 30 Day Diet Experiment That Launched an Empire With Melissa Urban

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Synopsis

In this episode Sal, Adam & Justin have a fascinating conversation with Whole30 co-founder Melissa Urban. A traumatizing event that led to numbing her feelings with drugs. (2:17) The moment the wheels fell off. (5:13) What caused her to relapse? (9:02) Why food and drugs are not that different. (12:12) The challenges and process of changing your mindset. (14:49) The importance of doing the hard work. (18:52) The powerful transformative experience that sparked the Whole30. (20:50) The impetus that sparked her first Whole30 experiment and the game-changing results that came from it. (23:33) When did the transition happen from blog to business? (28:42) The moment she recognized she needed a new approach to her training. (30:24) How did she escape the CrossFit mentality? (36:40) Coping with a rise of fame. (40:56) The challenges of growing a business while going through a divorce. (42:33) The pivotal moments that sparked an empire. (51:23) What are the biggest misconceptions around the Whole30? (53:14) A con