Mind Pump: Raw Fitness Truth

In this episode Sal, Adam & Justin speak with Mike Matthews about the realities of the supplement industry and his new book Muscle For Life. How did the supply-chain shortage affect Legion? (2:42) Why Facebook ads are NOT what they used to be. (5:42) The value of the brand factor. (10:38) The importance of timing. (12:46) The dirty tricks behind how the supplement industries sell products. (16:27) Is the market getting better or worse with weeding out the bad actors? (24:54) The common marketing ploy of taking research and using it to build profits. (34:50) The standards that Legion holds to. (37:38) His predictions on creatine. (45:35) How does Mike structure and scale his Limited Liability Companies (LLCs)? (57:27) The details behind Mike’s latest book and who it is for. (1:05:42) How a good coach will meet someone where they are at. (1:11:45) Mike’s process of analyzing data and distributing it to the masses. (1:13:28) Related Links/Products Mentioned February Promotion: MAPS Performance and MAPS Ae