Mind Pump: Raw Fitness Truth

In this episode Sal, Adam & Justin speak with Ryan Duey, founder of Plunge. The origin story of his company. (1:50) When a term can become something BIG! (5:54) The transition from bankruptcy to successful entrepreneur. (8:27) How a near-fatal accident changed the course of his life. (10:46) Creating a place where he wanted to hang out. (17:23) His inspiring introduction to cold plunging and its incredible benefits. (18:51) The exciting feedback he has received from his customers. (24:38) Justin’s epiphany through breathwork and the cold plunge. (26:55) Walking a new customer through their first cold plunge experience. (29:11) The ultimate hack to cure your mid-afternoon slump. (33:28) Understanding the ever-expanding trajectory of the cold plunge market. (34:24) Some interesting ways Kelly Starrett has incorporated workouts with cold plunges. (36:47) He details his Shark Tank experience and the impact on their business. (40:39) The challenges of being in growth mode. (52:51) His connection to Sam Parr o