Mind Pump: Raw Fitness Truth

In this episode Sal, Adam & Justin speak with Mae Steigler, CEO of Organifi. Mae’s unforgettable Sal moment. (1:15) From employee 1 to CEO. (3:34) The 24-Hour Fitness connection. (6:05) Her shift from animal to human health. (7:45) Her unconventional rise to the CEO seat. (10:39) The importance of building the foundation first. (12:51) How did they source and create their first formulation? (16:13) The biggest challenges of scaling a supplement company. (19:09) The heartbeat of their company. (20:40) Where does the bulk of their revenue stream come from? (25:34) Any surprising markets they have found themselves in? (31:09) The moment they knew Mind Pump was a special partner. (33:46) The value in meshing customer service and sales. (35:53) Organifi’s criteria of who they work with. (41:02) The evolution of the supplement space and what makes her excited about the future. (44:40) Why their quality standards come first and foremost. (46:56) The good, the bad, and the ugly when it comes to margins in the su