Mind Pump: Raw Fitness Truth

In this episode Sal, Adam & Justin speak with trainer Braydon Barrett of Look Like You Lift. His background and how he got into the fitness space. (3:53) How he social media as a tool for educating. (5:30) You MUST coach in person if you want to be successful. (6:55) Why he is NOT a fan of the big box gym model. (9:36) Approaching everything in life with a scientific plan of attack. (11:17) Concept. Literature. Application. (13:24) Biggest misconceptions heard from his clients. (15:38) Using the foundation of powerlifting to his benefit. (20:40) Why strength is the MOST physical attribute that you can improve. (28:56) How strength contributes to mobility. (31:45) Debunking the myth that high-protein drives cancer. (35:19) His journey as an entrepreneur. (39:15) Biggest weakness and challenges in his business. (43:38) The new wave of ‘fitness influencers’ on TikTok. (50:45) The value of creating free content to grow your community. (56:03) The negativity of TikTok. (1:03:22)