Mind Pump: Raw Fitness Truth

In this episode Sal, Adam & Justin speak with iconic fitness influencer Steve Cook. Being in the right place at the right time. Steve’s origin story and how he got into the fitness industry. (2:05) Being in a good space yourself to find that right person. (12:40) His start in male physique competitions and dealing with the politics involved. (14:16) The massive role genetics play. (27:36) Starting his vlog and when his business started taking off. (30:28) The apple sauce and peas & carrots of social media. (34:42) His experience working on the Biggest Loser. (38:02) Finding himself in a rebranding phase and examining his life during the pandemic. (52:19) Future fatherhood, being aligned with your partner and potentially leaving the country. (1:02:08) Why so much of health is community. (1:09:45) Have his views on health & fitness changed post-COVID? (1:13:18) The evolution of his training. (1:14:21) Why he has no problem NOT posting. (1:16:01) The journey behind creatin