Mind Pump: Raw Fitness Truth

In this episode Sal, Adam & Justin speak with Jason Phillips about the importance of the fitness industry and what can be done to improve it. Why Jason believes the “expert space” will become regulated. (2:27) One of the BIGGEST mistakes you can make as a trainer. (8:58) How the ‘guarantee’ model is outdated. (10:35) Why you need leverage to grow. (17:23) How the COVID boom of digital fitness is causing a lot of lack of trust today. (19:55) The dissonance between being extremely good at what you do and chasing the dollar. (28:15) The consumer thinks fast and slow when in reality it’s yes or no. (37:07) Engage in application! (42:51) Be authentic. (45:17) Highlighting businesses that he admires and why. (50:02) KEY things to look out for to build a successful business. (55:38) If you improve your health, EVERYTHING gets better. (1:06:18) The mental health benefits of health & fitness. (1:08:11) The MASSIVE opportunity for future coaches and trainers. (1:18:09) Related Link