Scaling Up Business Podcast

How can businesses personalize their customer experience at scale?This episode explores the power of personalization in the age of AI and how businesses can leverage data to create a delightful customer experience. David Edelman discusses the challenges and benefits of personalization, and provides examples of companies that are doing personalization well, such as Cisco, Marriott, and Aetna.David Edelman is a personalization guru who's been shaking things up in the business world with his innovative ideas. From Harvard Business School to McKinsey and Aetna, he's got the know-how to help companies scale up their personalization game and create those "wow" customer experiences. He’s also the co-author (with Mark Abraham) of Personalized: Customer Strategy In The Age of AI. Key topics Bill and Dave explore in this episode: - Personalization is not just a marketing tactic, but a holistic customer experience that requires cross-functional collaboration. - Companies need to shift their mindset from v