Future Hindsight

The Actual Cost of Fast Fashion: Jussara Lee

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Synopsis

Use Your Purchasing Power Corporations only care about their bottom-line, so boycotting stores you don’t believe in does make a difference. Taking responsibility for your purchases is one of the most powerful non-violent tools available. Naysayers argue that individual actions have no effect, but these actions reverberate and impact the decisions of others. Recently, clothes giant H&M found itself with a $4.3B surplus, thanks in large part to changing consumer demands. As purchasers become more environmentally friendly, they moved away from fast fashion en masse, forcing the retail chain to change their behavior. H&M now operates clothing recycling centers in many of its store in a bid to appear more environmentally friendly. While this is only once instance, consumers can apply this action to a wide variety of stores and businesses and enact change in them. The Impact of Fast Fashion Fast fashion relies on the same business model as fast food: a high volume of cheap product for a low cost. Cheap text