Future Hindsight

Qualifications Women need to highlight their credentials early and often, particularly in economics. Voters do recognize that women understand kitchen table issues and that they mostly shoulder the emotional labor of a family. Effective campaigns use action-oriented language that illustrates how women are effective leaders in a crisis, will be accountable team leaders, and listen to experts and constituents. Finally, women who appear likable are more electable. Addressing Sexism Voters expect women candidates to call out sexism. It’s a chance for a woman to show how she can stand up for herself and, in turn, for her constituents. Gender bias against women is common among both men and women. Confronting these biases—such as ending the double standard in what we perceive as required qualifications—will make it possible for more women to run for office. Building a Pipeline of Women Candidates Electing a woman to the White House requires building a pipeline of strong women candidates in public office nationwide.