Future Hindsight

Anat Shenker-Osorio is a renowned communications researcher and campaign advisor, the host of Words to Win By, and the Principal of ASO Communications. We discuss how to empower voters, the impact of repetition, and the importance of being clear on what you stand for. Social Proof Is Real The most telling sign that a message is reaching the masses effectively is if the public acts on it. For example, the last national election cycles in 2018 and 2020 saw a large increase in voter turnout. It is not productive to narrate the problems with voter turnout. Instead, we should encourage non-voters to grasp the potential their vote holds. The proof of that effective messaging is in the social movements that follow.   Vote Is a Verb Voting behavior is one of the most studied aspects of political communications. Because of this, we know that voting behavior is best understood as a matter of habituation. Seeing voting as an action that we need to take rather than a belief that we need to hold will create a more effecti