Adexchanger
Wendy Clark Says, ‘Do Your Homework’
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 1:04:13
- More information
Informações:
Synopsis
Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dialogue between brands and their agencies.