Key Conversations

In this episode, Cheryl Engelhardt shares her personal revenue generation strategy as a successful independent musician. She provides a transparent look into the various income streams that sustain her music career, acknowledging that the options available may differ based on genre and individual circumstances. This episode is packed with real-world insights into income diversification and highlights the importance of financial resilience in the unpredictable music industry. Key Takeaways: Licensing Music for TV, Film, and Commercials: Cheryl explains how she licenses her music for various media, with commercials being her top revenue source. Starting her career in the commercial world helped her establish valuable connections, leading to a significant $15,000 paycheck from a single ad. Sales and Streaming: Cheryl highlights the importance of both physical and digital music sales, especially for New Age music fans. With over 3 million streams on her latest work, she leverages platforms like iTunes, Bandc