Future² Innovation

In this thought-provoking episode, we sit down with Nic Jones, a former executive who made the bold decision to step away from a high-powered career in media to drive buses.Jones, whose past roles spanned influential positions at Moshcam, Pureprofile, Nine, Yahoo, News Corp, Publisis, and Vevo, shares the experiences and reflections that led him to question the corporate world’s relentless pursuit of more.Together, we unpack the value of living in alignment with one’s true nature versus society’s definition of success, inspired by a famous Seneca quote: "Live according to nature and never be poor; live according to opinion and never be rich."Key Discussion Points:Background and Big Decisions: We explore Nic’s previous life, filled with executive roles and startup ventures, including his time as CEO of Pureprofile and his contributions to projects like Vera, a platform supporting people with dementia. Nic reflects on what happened with some of these companies and what ultimately influenced his choice to take a