Funny In Failure

Paul Roos needs no introduction for the millions of Australians who follow AFL - a legendary career saw Paul achieve success as both a player and coach. He is an ex AFL player, ex AFL premiership winning coach, and captain, 7 x All-Australian, MVP winner and founder & director at Performance by Design as well as an author and media personality. Paul Roos has achieved it all in the football world, he was inducted into the Swans Hall of Fame in 2011 and elevated to Bloods Champion in 2024. He played 269 games for Fitzroy and 87 for Sydney. He was a two-time All-Australian captain and has been inducted into the Australian Football Hall of Fame. He is also the author of, ‘Here it Is’. Paul’s love for high performance dialogue was instrumental to his coaching career at the Sydney Swans. His revolutionary approach to player feedback and recognition was pivotal in building the much-revered ‘Bloods Culture’. After finishing as a player, Paul went on to become a successful coach at Sydney, guiding the Swans to the