Key Conversations

New project new artist name? (Deep branding for musicians) Episode Summary: In this episode, Cheryl dives into the often confusing world of branding for musicians. She explores how to align your brand with your true values, how to identify and connect with your ideal fan, and how to manage multiple music projects under a single, cohesive brand. Cheryl shares personal experiences and tips on how to avoid the common pitfalls of rebranding with every new project. Learn how to stay consistent with your identity while also allowing room for artistic growth and change. Key Takeaways: Your Brand and Commitment Statement: Your brand should align with your core values and artistic mission. Always refer back to your commitment statement (as discussed in a previous episode). Identify Your Ideal Fan: Narrow down your target audience. Focus on the specific traits of your super fan to guide your branding decisions. Remember, it’s better to focus on a niche group than trying to appeal to everyone. Branding as th