Key Conversations

Episode Summary: In this episode, Cheryl B. Engelhardt dives into one of the key secrets to her successful touring career—house concerts! Discover how Cheryl managed to never lose money on tour by booking intimate performances in fans’ homes, even on her "off" days. Whether you're a touring musician or someone looking for a unique way to engage with your fanbase, house concerts can be a lucrative and powerful way to grow your superfans while adding flexibility to your tour schedule. Cheryl shares her best tips for booking, structuring, and maximizing these personal events. Key Takeaways: House Concerts as a Game-Changer: Cheryl shares how booking house concerts between regular venue gigs helped her grow her fanbase and never lose money on tour. Personal Connections with Fans: Performing in a fan’s living room allows for deeper connections, turning attendees into superfans. Seasonal Opportunities: House concerts aren’t limited to tours. Cheryl highlights how these events work well during holidays and betwe