Taste Radio

How do you top a $600 million exit? If you’re Peter Rahal, you aim for one that’s four times bigger. Anything less, he says, would be a failure.  Peter is one of the co-founders of RXBAR, a platform brand of clean ingredient protein snacks created in 2013. Four years after the brand’s debut, it was acquired by Kellogg for the aforementioned nine figure sum. Earlier this year, Peter launched David, which is positioned as “a rigorously perfected protein bar.” Each bar contains 28g protein, 150 calories, and 0g sugar and is described as containing the most protein per calorie of any brand in the bar category. The products are sold direct-to-consumer for $15 for a 4-pack of each flavor, which include Blueberry Pie, Chocolate Chip Cookie Dough, Double Fudge Brownie, and Cake Batter. In August the company announced a $10 million seed funding round, led by Peter and includinged Valor Siren Ventures along with longevity expert and bestselling author Dr. Peter Attia and Stanford neuroscientist and podcast host Andrew