Business Is Boring

What exactly could loving One Direction have to do with fixing the diversity pipeline problem in tech? Well if you hear ‘One Direction’ and go into dismissal mode, that might just be the root of the problem. A few years ago a tech industry leader in law gave a presentation at a serious Berlin tech conference about how perhaps the diversity pipeline problem could be traced back to the way that traditionally female spaces of fandom have been minimised online. It was based around fan fiction, One Direction secret love affair conspiracies and honouring how people’s enthusiasms can lead them to learn about making things online. If you love something and build a fanpage, that is a very real way in to website building. The talk has led to more talks, years, and time spent on One Direction than Sacha Judd had ever anticipated. Sacha, a former partner at top law firm Buddle Findlay, has been an influential figure in tech – being very early on the journey of big firms like Vend, where I know her from, and now running t