Scaling Up Business Podcast

What are the key stages of scaling a SaaS startup?In this episode, SaaS veteran and serial entrepreneur Stijn Hendrikse shares his insights on how to scale a SaaS startup successfully. Drawing on his experience at Microsoft and other companies, Stijn discusses the key stages of scaling a SaaS company, the importance of building a strong team, and the challenges of balancing growth and profitability. Stijn Hendrikse is a tech professional with 30 years of experience in SaaS and AI. He spent time at Microsoft and founded Kolungi, a B2B SaaS marketing agency.Key topics that Bill and Stijn explore in this episode: - The importance of teamwork and collaboration, drawing parallels between military experiences and business leadership.- Insights into the unique culture at Microsoft and its focus on people and leadership development.- Strategies for effective outbound marketing and the importance of adding value.- Adapting to the changing landscape of content marketing and the need for hyper-relevance.- The