Key Conversations

Summary: In this episode of Music Business Breakthrough, we dive into the essential strategies for growing your fan base by integrating social media with your email list. Cheryl breaks down why email is still the most effective tool for connecting with fans and driving action, whether it’s purchasing tickets, buying merch, or streaming your songs. Discover actionable tips on how to convert social media followers into email subscribers and build a more personal connection with your audience. Key Takeaways: Why Email Over Social Media: While social media is a “one-to-many” platform, email feels more personal, leading to higher engagement and action. Email remains the most effective way to request support, whether that's for sales, ticket purchases, or streams. Clarity in Your Requests: On social media, focus on one clear, singular request to drive followers to your email list, rather than overwhelming them with multiple calls to action. Creating an Exclusive Landing Page: Make it easy for people to sign up