Maximize Your Social With Neal Schaffer

Neal shares the four things companies need to launch a successful social media program based on time he recently spent in rural Japan helping farmers get social media savvy. Key Highlights[01:00] What I did in Japan[03:33] The Challenge[04:21] What is the First Step?[04:57] Education Comes in 2 Different Ways[05:23] Second Part: Strategy[06:10] One of the Big Missing Pieces[06:50] You Need Content[07:44] Compelling Stories[10:00] Creating SystemNotable QuotesAnd therefore the first step really is how do we get these farmers on Facebook and derive value out of being on Facebook and seeing that this can be a viable future for them by engaging on Facebook and using it as a digital media platform.The first step really is the education right? And the education comes in two different ways. Alright, so number one, understanding that potential. And number two, really yourself becoming a user of the platform and understanding how people use it, right? There's so many things that go into a social media strategy. B