Maximize Your Social With Neal Schaffer

Neal announces his new free ebook, created together with the employee advocacy platform PeopleLinx, on how to create, manage, and measure an employee advocacy program regardless of the size of your business.Key Highlights[00:49] My Newest Ebook Resource[02:03] Where Marketing Begins[02:43] Employee Statistics[03:42] Interesting Note About Overlap[04:35] Where the Ebook Starts[05:40] Defining Your Employee Advocacy Strategy[06:35] Measuring Employee Advocacy Strategy Success[07:43] How to Gain Access to the EbookNotable QuotesThe idea is that companies often look outside the company walls for influencers, or fans, or people that they can try to influence to talk about them in social media, while some of their biggest fans are working for them inside their company. So the idea of employee advocacy is how do we yield? And, you know, it's really no surprise, you know, most strategies in social focus on the brand entity, and overlook the power and the influence of the employee use of social networks.You can i