Maximize Your Social With Neal Schaffer

Building a brand in social does not happen overnight. Learn about just how important consistency in your social media efforts are and how to use paid social to help accelerate it. Key Highlights[01:10] Importance of Consistency in Social Media[03:33] Other Things You Should Be Consistent About[04:52] The More Recognition, The More Credibility[05:35] Accelerating Our Efforts in Social[06:40] Consistency Supplemented with Paid Social[06:47] The Wrong Way of Using Paid Social[07:47] The Best Way to Use Paid Social[08:27] Success Doesn't Happen Overnight[09:30] Do Not Buy Fake FollowersNotable QuotesFor normal businesses and brands that are not part of you know, the fortune 50 or consumer vocabulary, it takes time. And it not only takes time, but it's consistency. See public communities have hundreds of millions of users out there. And once you engage in a relationship with them.And if you just sit there and talk to yourself, other people may hear you. But when you actually tap on people's shoulder