Maximize Your Social With Neal Schaffer

Protecting Your Content and Brand Equity in Social Media

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Synopsis

As your company's social media presence grows and you begin to yield "influence" in social media, you will be faced with those who copy your content as well as attack you. Neal shares his own experience as to how he deals with these issues to help prepare you and your business for what may lie ahead for you.Key Highlights[01:35] Who Are Considered As Influencers?[02:21] Content Creator Perspective[03:37] How to Find If Other People Is Copying Your Content?[03:57] Tools for Plagiarism[05:32] Taking It One Step Further[08:48] Why I Don't Upload My Content to SlideShare[11:32] How I Found Out My Ebooks Were Copied and Uploaded to SlideShare[12:41] Always Embed Internal Link Into Every Single Blog Post[13:39] Strategy on Creating Extremely Shareable Content[15:17] Why I Think Publicly Confronting Someone Is An Attack[16:50] You Got To Have Tough Skin[21:10] Dealin with Disagreears[22:17] It's Okay to Block PeopleNotable QuotesAnd this is really what businesses want to become more should w