Maximize Your Social With Neal Schaffer

Neal talks about the launch of his new Social Media Center of Excellence Facebook Group and what he has learned building a new community in social media - and how you can leverage Neal's experience.Key Highlights[02:14] My Own Facebook Group[02:41] What to Expect When You Join My Facebook Group[04:24] How  Started My Group[05:42] Deciding On Who You Opt-In Your Group[06:13] How to Get More Followers and Engagement?[06:45] "Cross-Pollination"[07:19] Your Group Should Serve Utilitarian Purpose[08:59] Utilitarian Part of a Facebook Group[11:10] The Advantage of Engagement on Facebook[11:58] The Other Side of the Equation: Engagement[13:02] The Challenge on Engagement[13:21] The First Thing I Do Whenever We Have a New Group Member[14:09] Create Rules![14:54] Have A CombinationNotable QuotesNow, obviously, numbers are not everything. It's more about quality versus quantity. I want the right people into the group.So who would you opt in? Right I'm totally against opting people and I think i