Maximize Your Social With Neal Schaffer

Coming to you from the Women’s Business Symposium, sponsored by Comerica Bank, and benefitting Girls, Inc., this week Neal is discussing when to listen to advice, and when to ignore it. Last week, he held the event that he’s been talking about for months, the Social Tools Summit. It got him thinking about why it’s important to be unique in the world of business and social media. When planning the summit, Neal got lots of advice from his peers about how to run the event. Yes, it’s good to listen to advice from peers and role models, but it’s also good to know that you don’t always have to take that advice.Key Highlights[02:02] Creating the Idea for Social Tools Summit[02:41] Ignore Everyone Else[03:06] Why I Think the Social Tool Summit Was A Success[03:22] My Approach to Business and Social Media[04:42] Social Media Replaces Nothing But Compliments Everything[05:36] Data-Driven Approach[05:47] Leveraging Social Media As A Tool[06:36] You Need to Do Something Different[07:27] Lead Through Innovation[09:02] Soc