Maximize Your Social With Neal Schaffer

Neal is at the Corporate Social Media Summit this week, speaking and leading panels on all things social media and content creation. In this episode, he chats with Saul Leal, the Director of the Family Share Network, a group of Facebook pages, websites, and other social media accounts. They discuss how to create engaging content, how to monetize social media content and drive traffic to a website, and why publishing is more of a dialogue now than a monologue as it used to be.Key Highlights[01:07] Introduction of Podcast Guest, Sal Liao[01:41] Who is CompTIA[03:17] Sal's Business Model[04:33] The Concept of Alignment[07:45] How to Create Content that Feeds Special Moments[08:12] Concept of Passion Pages[09:04] Importance of Having Content that Resonates Audience[10:30] Connect with SalNotable QuotesBut the first thing is understanding the passion, the passion of our team, the passion and the vision of the organization, and ultimately, the passion of the consumer. And once we understand that passion, it&ap