Maximize Your Social With Neal Schaffer

This week Neal is coming to you from Japan, and he’s talking to Dennis Owen, from Cathay Pacific. The two are talking about Cathay Pacific’s extremely successful employee advocacy program, which Dennis launched simultaneously with their brand campaign “Life Well Traveled.” Dennis explains how he got the higher ups behind him, the platform they use, what kind of content is successful, and the rewards they give for engaging in the program. This is a great episode to listen to if you’ve been trying to figure out how to factor an employee advocacy program into your business plan.Key Highlights[00:30] Introduction of Podcast Guest, Dennis Owen[03:05] How Dennis Got Into Employee Advocacy[05:40] How Employee Advocacy Started in Cathay Pacific[09:46] The Lack of Understanding in Employee Advocacy[10:36] The Planning Process[13:34] The Approach on Rewards[17:24] Measuring KPIs[20:18] Final Thoughts[22:57] Connect With DennisNotable QuotesAnd I think the main reason I wanted to do it is because it ties very nicely to