Maximize Your Social With Neal Schaffer

Neal has been in Japan these last few weeks, and he’s been thinking a lot about the power of mobile. This week Neal is talking about the social network that you can only engage in from mobile: Instagram. It’s important for businesses to find their visual voice and be original and organic on this platform. The beautiful thing about Instagram is it’s power to connect with people. So remember, don’t go for the hard sale on Instagram - instead, focus on personality, engagement, and authenticity.Key Highlights[00:53] My Thoughts on Instagram[03:47] Every Company Needs A Visual Voice[05:50] A Case Study of A Company Doing Well With Visual[08:57] Why Your Visuals Should Be Connected to Your Brand[09:11] Quote Images[12:04] Posting Event Images on Instagram[13:47] Videos As Part of Visual Voice[15:27] Popular TacticsNotable QuotesSo as I like to say, whenever I speak, every company needs a visual voice. And that visual voice is is the visuals that are going to represent you in Facebook, Twitter, and obviously, you kn