Maximize Your Social With Neal Schaffer
Live Streaming: An Essential Component of Content Marketing [Abbson Live Interview]
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:18:44
- More information
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Synopsis
The Social Tools Summit was a couple of months ago now, but I am still sharing some great conversations I had around the event. On today’s podcast, I'm talking to Chad Abbott, the CEO of Abbson Live, the company that provided all of the live streaming for the Social Tools Summit. Listen in as I go a little deeper with Chad, discussing how and why live video is an essential part of content marketing.Key Highlights[01:57] Introduction of Podcast Guest, Chad Abott[02:59] What is Live Streaming?[05:15] How Live Streaming Relates to Broader Marketing Strategy[09:47] Creating Exceptional Content[11:13] Starting Your Live Streaming Strategy[12:58] Chad's Suggestion for Consumer Facing Brands[14:31] How to Leverage Video for Social Media Marketing Services[17:01] Connect with ChadNotable QuotesI think video and especially live video has a power to captivate an audience online, like other forms of media do not. I think the brands that are being successful with live video right now, are the ones who sort of h