Maximize Your Social With Neal Schaffer

Today Neal is mixing it up with an interview as he gets ready to hit the road again in the next couple of months. He’s talking to someone he’ll be meeting at the upcoming Social Tools Summit in Boston, Jay Shemenski, who is the Digital Manager of the Harvard Medical School. Listen in to hear him talk about how he got to Harvard Medical School, what his goals are in managing their social, and what he’s looking forward to talking to at the Social Tools Summit.Key Highlights [01:09] Introduction of Podcast Guest, Jay Shemenski[01:36] Jay's Journey To Social Media Marketing[05:18] Getting Experience In Google AdWords, PPC, and  SEO[07:16] Jay's Advice For Social Media Practitioners[09:43] The Use Of Harvard Medical School In Social Media[11:26] Who Are Jay's Target Audiences?[12:03] Elements To Look At To Decide Iff A Program Is Possible[13:52] Social Tool Summit Session That Jay Wanted To Be On[16:22] Tips On Developing Visual Content[18:50] Connect With JayNotable QuotesI mean, even now looking a