Maximize Your Social With Neal Schaffer

A lot has been said about blogging, both good and bad. Is it dying? Isn't social media more important? All of these arguments miss the point: In a Digital First world, being visible in search engines should be of utmost importance to every business, and, when done right, blogging holds the keys to success.Learn from my own success in blogging and why I continue to double - triple - quadruple down on it and the concrete steps that your business can take to do the same in this episode of my podcast.Key Highlights[01:31] When Did I Start The Process of Doubling Down On My Blogging[02:07] What Can I Do To Get The Word Out About My Book?[03:33] Seach and Social on Social Media[04:19] YouTube and Google Search Engine Strategy[06:23] The Things That Dominate Search Engine Results[07:33] What You Need to Do If You Find Bad Content On Your Website[09:27] Why I Create My Own Library of Content[12:42] The Statistics I Get After Creating Library of ContentNotable QuotesSo list building strategies, and then leveragin