Maximize Your Social With Neal Schaffer

"The riches are in the niches.""You gotta niche down."You've heard these over the years, including on this podcast. And I don't disagree with the advice if you want to gain visibility in a noisy market.However, if you are a marketer or a marketing entrepreneur, just owning one niche might not be the ideal solution to your strategy and most likely not for your customers.Listen in as I share my own experience and advice and make the case for becoming more of a digital and social media marketing generalist.Key Highlights[02:27] Why It's Dangerous To Stick To A Niche?[02:50] How I Began Blogging[05:51] Wanting to Be A "Doctor of Social Media"[06:57] Offering Additional Value Beyond Niche[9:10] The Time I Went Generalist[10:34] Launching My Fractional CMO Service[12:29] Going Back to the Role of Generalist[13:06] Why You Need to Have a Broader Knowledge[15:31] My Work As A Fractional CMO[18:15] SummaryNotable QuotesIn other words, if you go to a doctor, you don't t